Senior practitioners in your loop, from customer to code.

Fractional senior practitioners sit between your customers and your codebase, raising the fidelity, frequency, and tightness of every feedback cycle so decisions land closer to what users actually need.

Feedback that ships, not feedback that waits.

Most feedback loops break between hearing the customer and shipping the fix. We close that gap with senior design and product leaders who work the full path, so what you learn shows up in production fast.

Design-led loops from customer to code.

A tighter loop means customers shape the product continuously, not at quarterly reviews. Senior practitioners carry that signal from conversation to commit, with design as the connective tissue.

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Listen first.

We work from customers to code.

We start with known customer needs and pains.

If you don't have them, we will generate them.

We're skilled at teasing out the need, the objections, and the hidden opportunities for delight.

We synthesize and show you the options available.

We line it up against your business strategy.

We deliver where others stop.

Most consultants stop here and deliver a deck.

If you're lucky, design files.

Then you build it.

We build to learn.

We keep going.

We believe building is learning.

We discover multiple ways to solve the problem, arriving at the best one for your business.

We do this as a team.

We do this with you.

So you can choose between tradeoffs that you can actually see.

We ship it.

Your senior practitioner decides what to do and then does it.

There is no handoff.

No loss of context between research, design and engineering.

You get a cohesive product UX, designed, built, tested, and launched.

Right into your main branch.
At the speed of light (almost).

We offer three types of engagements.

Fractional

A senior design leader on your team, in Slack, in your repo.

Fractional Team

Several senior practitioners across the skills your product needs, building with your team.

  • Product design
  • Product
  • Engineering
  • Account service
Fractional + Hire
  1. We build the product now.
  2. We hire the team.
  3. The team takes it over.
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An example

Case 1: A short sprint to massive value.

A restaurant-technology company went from a 90-minute stakeholder conversation to 5 customer interviews to a customer-validated product ready to ship. In 3 weeks. For a fraction of the cost, with zero recruiting.

  • 90minute stakeholder conversation
  • 5customer interviews
  • 3weeks to a customer-validated product, ready to ship
Another example

Case 2: A half-day and a full plan.

A defense-technology company. We spent half a day with the founders on the vision, the market and what the product had to do. We produced a product strategy and a prototype with a narrative, which the founders used in fundraising and early customer validation. We then placed a fractional design lead to keep validating with design partners and build the MVP, at half the cost of hiring those skills full time.

  • ½day with the founders
  • ½the cost of hiring those skills full time
Which fits you

Which best fits your situation?

Which best fits your situation?

Fractional. A senior product design leader on your team. Part time, full value.

Fractional

A senior product design leader on your team. Part time, full value.

We join your team part time. We model what modern design leadership looks like. We run sessions with your customers, set product design vision with your leadership, and ship alongside your engineers. Your practitioner directs a team of AI agents, so one person covers work that used to take a team. If you need a design team of your own, we help you build it.

A Fractional engagement can be scoped for a period of time or until an objective is met. We prefer the latter.

How Fractional works

Fractional Team

Senior practitioners across every skill your product needs.

We staff product design, product and engineering on your product and build alongside your team, so the work keeps shipping while better ways of working take hold. Each practitioner directs their own team of AI agents, and all of them work from one shared practice.

Quoted after a free 30-minute call.

How Fractional Team works

Fractional + Hire

Build the product now. Hand it to the team we hire for you.

We embed with your team, learn the product and the processes, and hire the people who replace us. Until they start, senior practitioners directing teams of AI agents keep the product moving.

Quoted after a free 30-minute call.

How Fractional + Hire works

How it runs

Let's walk before we run.

Most clients start with The Runway: two to four weeks in which we interview your customers and run a facilitated workshop with your stakeholders. You leave with a strategy, a plan, and several concepts that show both. Because your practitioner builds with a team of AI agents, those concepts can arrive as working code. The Runway is fixed price, and we quote it on the call. If you already know us, you can start a Fractional tier directly.

Every tier runs in The Loop. We work inside your feedback loops with customers and stakeholders, and our AI agents work inside them with us. We design and build with your team, ship, and go again. The work ends in a delivered product, a team built and in place, or an ongoing agreement in which we advise and direct the product that ships.

How this stays affordable: one senior practitioner, part time, directs a team of AI agents and covers the design and front-end skills you would otherwise hire full time. There is no search to run.

We shape the team to your stage. Before product-market fit, one product-minded designer often owns product decisions with a few engineers. Once it fits, a senior engineer joins to oversee the AI-assisted engineering. At scale, product and design split back into their own roles. That is a guide, not a rule: scope sets the tier.

See how The Runway and The Loop work.

Who does the work

Senior product design practitioners who work from customers to code.

Each practitioner directs a team of AI agents, which is how one senior person carries the work from the customer conversation to the merged change. All of our practitioners draw on one shared practice, built into how those agents work, and every engagement adds to it. The judgment stays with the person on your team.

We lead the work, with about 25 years in product and design and a base in San Francisco. Earlier we designed a video production product suite that led to its acquisition by a major media company for $40M. At a product analytics company we launched the first customer beta program, which brought customers into the design process and still runs. At an equity management platform we built a five-person design technology team, drove design system compliance to an 80% OKR with a score on every pull request, and established the company's first user research practice.

At an AI supply-chain company we led the research and design of what is now its flagship product, for a customer base that includes five of the ten largest logistics providers. At an enterprise AI company we rebuilt the design team and recruited a principal designer and a UX researcher out of big tech. We have also taken two founders from concept to a fundraising-ready prototype in five consecutive days.

Our practitioners are very senior and hands-on, and each has worked with us before.

Next step

Let's chat first.

Book a free 30-minute call. We will tell you which tier fits, or that none does. Or write to [email protected].

Book a call