How We Work
Every engagement has the same shape, whichever way you work with us. A short, defined start in which we talk to your customers and set a strategy. Then design, build and ship, for as long as it helps, ending in one of three places you can see from the first day.
We interview your customers and bring your stakeholders into one facilitated workshop. Each conversation is a point on the line.
A product strategy, a plan, and several concepts that show both. Whether to continue is a decision you make with those in hand.
The line closes. We design, build and ship with your team, take what shipped back to customers, and go round again. The Loop runs a minimum of twelve weeks.
A delivered product. A design team, built and in place. Or an ongoing agreement in which we advise and direct the product that ships. You know all three before you start.
We interview your customers. We bring your stakeholders into one facilitated workshop, so the people who own the decision hear the same evidence at the same time. Then we align what we heard with your business strategy.
You receive a strategy and a plan, with several concepts that show both. The concepts are there so the strategy can be judged as product, not as a document. Whether to continue is a decision you make with all of it in hand.
In The Loop we design, build and ship with your team, then take what shipped back to your customers and go again. It runs for a minimum of twelve weeks. It ends one of three ways.
A delivered product: validated with customers, in your codebase, ready to ship. A design team, built and in place, so the work continues without us. Or an ongoing agreement in which we advise and direct the product that ships.
The code can go straight into your repo. Where your engineers own the codebase and review everything that enters it, we work in our own repo and deliver reviewed pull requests they merge on their terms.
For larger companies we also deliver the design system as code, with years of design judgment and proven heuristics built into it, so anyone on your team can generate flows and components that stay inside it. We call this a design system kitchen. It is how the work keeps paying off after we step out. More on Agency.
Fractional. A senior product design leader on your team, part time. For a company with no design function, or a design team without a strategic lead.
Projects. One product problem, taken from customer conversations to a validated, shipped product, working alongside your team.
Agency. A full-service partnership: we deliver the work now while we hire and build your design team and shape how design, product and engineering work together.
Book a call. We will tell you what The Runway would cover for you, or that we are not the right fit.