Fractional

A senior product design leader on your team, part time.

For a company with no design function, or a design team without a strategic lead. We join your team, talk to your customers, set product design direction with you, and ship with your engineers.

Who it is for

Founders, CEOs and CPOs at B2B product companies. You have no design function yet, or you have designers who execute well while nobody sets product design direction at a strategic level.

Either way, product decisions are being made without senior design judgment or customer evidence, and the pressure to ship does not wait for them.

What we do

A senior product design leader from Marliin joins your team part time. That is Brett, or a practitioner from our network with the right background for your product.

They run facilitated sessions with your customers, bring what they hear to your leadership, and turn it into product decisions you can defend. Then they design and build alongside your engineers, and the work lands as code in your repo.

What you receive

Customer insight from sessions we run, a product strategy and a plan with concepts that show both, and a product validated with the people who use it, shipped from your own codebase.

How it runs

Every engagement starts with The Runway: two to four weeks in which we interview your customers and run a facilitated workshop with your stakeholders. You receive a strategy and a plan, with several concepts that show both.

Then The Loop, which runs for at least twelve weeks and ends one of three ways: a delivered product, a design team built and in place, or an ongoing agreement in which we advise and direct the product that ships. A Fractional engagement can be scoped for a period of time or until an objective is met. We prefer the latter.

How this stays affordable: one senior practitioner, part time, covers the design and front-end skills you would otherwise hire full time, and there is no search to run.

See how The Runway and The Loop work.

Evidence

From Brett's career

At Sayari, Brett rebuilt the design team and recruited a Google principal designer and a Google UX researcher. At Mixpanel, promoted to Head of Design, he launched the company's first customer beta program, which brought customers into the design process and still runs.

When it is not a fit

You want a deck or advice to file. You want someone to take tickets from a backlog with no say in what gets built. Or you are ready to hire a full-time head of design today and only need help with the search.

The other ways to work with us: Projects and Agency.

Next step

Tell us what you need to decide.

Book a call. We will tell you whether Fractional fits, or which way of working does.