One product problem, from customer conversations to shipped product.

Founders, CEOs and CPOs with one product problem that has to be right: a workflow your customers struggle with, a decision your team cannot settle, a new product that needs its first version.

You may already have designers. What you lack is the time, or the seniority, to take this one problem all the way from customer evidence to shipped code.

We start with the people who have the problem. We run facilitated sessions with your customers and your decision makers, and align what we hear with your business strategy.

Then we draw more than one answer and put them side by side, so the choice is between tradeoffs you can see. The chosen option is built in your codebase by the same person who ran the conversations, alongside your team, and validated with customers before it ships.

Customer insight, several concepts, and a validated product: code pushed to your repo, ready to ship.

Projects are priced on the deliverable and are only bound by how fast we can deliver.

Every engagement starts with The Runway: two to four weeks in which we interview your customers and run a facilitated workshop with your stakeholders. You receive a strategy and a plan, with several concepts that show both.

Then The Loop, which runs for at least twelve weeks and ends one of three ways: a delivered product, a design team built and in place, or an ongoing agreement in which we advise and direct the product that ships. A Project ends with a delivered product.

See how The Runway and The Loop work.

A recent engagement

A restaurant-technology company. One 90-minute conversation with the key decision makers to understand the problem, then five customer interviews. We presented multiple options and delivered a customer-validated product, ready to ship, in three weeks.

You want research without a decision, or a design without the build. Or the problem is not defined yet and you need a design leader to find it. That is Fractional.

The other ways to work with us: Fractional and Agency.

Tell us what you need to decide.

Book a call. We will tell you whether Projects fits, or which way of working does.